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Heidi was instrumental in helping us establish a world-class corporate marketing strategy that was a key element to CIMCON’s success and the company’s recognition as a leading Smart Lighting and Smart City solutions innovator and thought leader. She was a key team player and in the forefront of numerous new product go-to-market strategies and launches that garnered CIMCON a disproportionate amount of positive attention resulting in significant pipeline growth and awareness. A strategic critical thinker, Heidi is able to sift through and balance the numerous competing "urgent" priorities and opportunities and focus on those that will provide real value and a return on the organization's marketing dollar whether in the area of corporate communications, branding, product marketing, thought leadership or demand generation. Any team she joins will immediately become more productive and successful.

Bob F.

Senior Vice President, CIMCON Lighting & Quantela

Heidi is an excellent Marketeer with clear crisp messaging. Heidi exceeds with inbound marketing. I was amazed at the results she delivered with a small budget in a dynamic start-up organization that was ultimately acquired.

Mark C.

Director of Product Management, CIMCON Lighting

Heidi is a deep well of marketing knowledge. She has an abundance of experience and is always willing to share it with her peers. Heidi is a prolific writer with a great approach to marketing strategy as a whole. She is an all-in-one marketer: if you're working with Heidi, you will have all of the skills you need to build intricate marketing programs that will help your business grow.

Liz G.

Senior Product Marketing Manager, CIMCON Lighting

Heidi and her team are a notch above the rest! She was always available for me and her experience and knowledge far exceeded my expectations. I highly recommend E2Excel Marketing.

Courtney Ball
Attorney, Ball Law Offices

I was introduced to Heidi by a mutual friend. I stated my needs and within two weeks I had the brand I was looking for and a letterhead that simply makes all the difference in the world for communicating with my clients. Heidi is a pleasure to work with. She asked for my thoughts on my business, the model, and she shaped her product into exactly what I wanted. I recommend Heidi for any and all marketing needs!

Michael Laorenza,

Founder, Personal Insurance Audits

Thank you, Heidi Sporel!
I was very much impressed with the caliber of professionalism, constant communication, and superior work quality I've received from you. For several months, you have helped walk me through the phases of building my company's web platform. You and your team have done a great job! I highly recommend your work and I look forward to working with you again on other future projects and updates.

Hector Guerra
Founder/CEO, Era Solutions Inc.

Unquestionably, the most talented marketing person I have ever worked with! Heidi can do it all, from strategic planning to engaging with industry analysts, to the finer points of a marketing campaign. Her knowledge, dedication, and integrity are unmatched. I highly recommend Heidi and would hire her again in a heartbeat!

Tony Grubb

MBA, Managing Director, ZettaSolve Professional Services

It is an honor to write a recommendation for Heidi as I worked with her at Masspro, was involved in her hiring, and was on various teams/projects with her over the years. Heidi has many strengths...
First, she came to Masspro with an outstanding academic background in Marketing as she has both a BS and MBA in Marketing from D1 universities. Second, she has worked in marketing for both large and small companies in different industries. This varied experience gives her an excellent cross-functional vision of marketing approaches. Third, she is a tireless worker, very strategic, results-oriented, has excellent vision, laughs easily, and is a great team player. She can work with a shoe-string budget yet not complain and produce outstanding plans to meet business needs. She also is an exceptional RFP writer.

Jim Fitzgerald

MSL, SHRM-SCP, Fractional HR Consultant


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