Search Engine Marketing
Search Engine Marketing – the driving force behind Internet Marketing success
Gaining Search Engine visibility, increased ranking, and subsequent website traffic is becoming increasingly complex as Search Engine algorithms continue to change; and as organizations such as Google and Facebook increase the convergence between Search Engine Optimization (SEO) and Social Media Optimization (SMO) as they compete to gain recognition for their marketing initiatives, such as Google's "+ 1" and Facebook "Like".
Companies need to consider a variety of SEM initiatives to make an impact, but which initiatives are best for their business - Advanced Organic SEO?, Pay-per-Click (PPC) with Google Adwords? , Blogs? Social Media Adverting? What messaging will have the greatest impact in converting online and email marketing campaign prospects to sales? Who should you target? How do you measure the Return on Investment (ROI) of your investments?
E2Excel's SEM specialists take the guesswork out of the choosing which initiatives will work best for your company. We have the experience, expertise, tools and processes in place to maximize your Internet presence.
Search Engine Marketing and Optimization Services
- Development of SEO friendly websites
- Advanced Organic Search Engine Optimization
- Pay-per-Click Campaigns using Google Adwords
- Link Building Campaigns
- Primary and Secondary Search Engine Submission
- Banner Advertising
- Blog Development and Submission
- Online and Email Marketing Campaigns
- Website Directory Research & Submission
- Website Analytics
Website Analytics – The Measure of Success
Measuring the traffic that comes to your website and what they do once they get there is the only way to have a clear understanding of the impact that your Marketing campaigns and SEO efforts are having on your business. E2Excel's has the staff and tools to report and decipher Google Analytics data to let you make informed decisions regarding which programs are working and which may need to be tweaked
Our team can help you to Measure, Analyze, and Monitor your Internet traffic to make informed decisions.