Our Team

The E2Excel Team of Marketing, Design, Web, Mobile, SEO and Social Media Specialists

The E2Excel Marketing team's experience includes start-up to Fortune 500, for-profit and non-profit across numerous industries including but not limited to: Technology (Software & Hardware), Financial Services, Health Care, Energy, Consumer Electronics, Retail, Fashion, Hospitality, and Education, to name a few.

E2Excel's team of Marketing professionals includes:

- Strategic Planners - Print and Online Graphic Artists
- Website Designers and Developers - Website Content Development Specialists
- Mobile App Developers - Promotion Specialists
- Search Engine Optimization Specialists - Social Media Optimization Specialists
- Event Planners - Public Relations Specialists


E2Excel's Principals:

 

Heidi Sporel, MBA
Principal, Marketing & Creative
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Expertise:

  • Brand & Marketing Strategy
  • Creative Art Direction (print and online)
  • Promotions
  • Website Design and Navigation
  • Content Management Systems
  • Mobile Apps
  • Advanced Search Engine Optimization and Analytics
  • Social Media Implementation and Optimization
  • Public Relations
  • Event Planning


Experience:
Heidi brings over 20 years international Marketing experience to every engagement. As Marketing Director for several Technology companies, a Fortune 500 Financial Services company, a non-profit Health Care company, and Web/Mobile and Custom IT App Development agencies, she has worked on all aspects of marketing from strategy through implementation and measurement using the latest technologies from both the client and vendor perspective. Heidi's experience also includes being a Business Planner and Promotions Planner for SONY, the world's leading Consumer Electronics Manufacturer.

Heidi holds an MBA in Marketing & International Business from Seton Hall University; and a Bachelor of Science in Marketing & Economics from Boston College. She is also a Certified Grant and Proposal Writer and has completed Project Management Courses at Boston University.

"As a Marketer, I take a 'hands-on' approach to every project, starting with the big picture strategy then zeroing in on the details to get measureable results."

Jack Kane, BA
Principal, Business Development and Analysis
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Expertise:

  • Business analysis
  • Process analysis for manufacturing operations
  • Brand and Marketing Strategy
  • Sales and Marketing


Experience:
Jack brings over 20 years of manufacturing experience, from sales and marketing to analyzing processes and quality control. With a diverse clientele that includes Fortune 500 manufacturers such as Intel, Boeing, Goodrich, and Ford Motor Company, to medical device manufacturers such as Medtronic, Accellent, Boston Scientific, and Covidien, to military and government agencies such as the Department of the Treasury, Navy, and Forestry, to small 10-man shop businesses, Jack has a vast range of manufacturing experience that is unique in its breadth. Jack has personally installed, trained, and supported manufacturing clients in the Far East, Europe, and throughout North America. Jack is a valuable resource for clients looking to offshore manufacturing, as he has personal relationships with key business colleagues in China for guidance and support.

Jack has served as a past President of the New England Chapter of the IADD (International Association of Diecutting and Diemaking) and is the current President of the Northborough Education Foundation. He has been an active coach of youth sports for many years. Jack holds a Bachelor of Arts in History and Philosophy from Boston College.